West End Business Improvement Association Partners With BSTRO and Nixey Communications

Business Association invests in new brand identity to deliver value to member businesses

Vancouver, BC – Interactive marketing and branding agency BSTRO and their partners at Nixey Communications have signed an agreement to deliver a new brand marketing strategy to Vancouver’s West End Business Improvement Association (WEBIA).

“We’re absolutely delighted to be working with WEBIA,” said Jill Tracy, President and Chief Creative Officer of BSTRO. “Vancouver’s West End is one of the most iconic neighbourhoods in North America, rich with history, community, tourism and businesses. We intend to produce an elevated brand marketing experience that helps to deliver on the promise of the West End.”

“The West End is where we live, work, volunteer and shop,” continued Paul Nixey, President of Nixey Communications. “I am particularly proud to help WEBIA tell the neighbourhood’s story to the world in a consistent, smart and engaging way.”

The West End Business Improvement Association serves to make the West End a better place to shop, visit and do business. Businesses in Vancouver’s West End (includes Davie Street west of Burrard, Denman Street and west end of Robson Street) and property owners are automatically members. The branding project kicks off this month with member and community consultations, and will conclude in March 2013.