BSTRO Unveils 2012 iPhone App for Bard on the Beach Shakespeare Festival

Vancouver, BC – Interactive marketing and branding agency BSTRO today celebrated the launch of the 2012 Bard on the Beach Shakespeare Festival iPhone app, now available free in the iTunes App Store. In addition to being fully loaded with show schedules, cast biographies, and Bard information, the 2012 app also contains brand new features like Shakespearean trivia, educational facts, and a fun complete-the-Shakespearean-sentence game.

The app, developed by BSTRO in Vancouver, was the first-ever of its kind created for a Canadian live theatre company, and was named one of the 8 Must-Have Smart Phone Apps for Summer in Vancouver by Inside Vancouver.

“Bard on the Beach has always been on the forefront of audience engagement over its twenty-three seasons,” explained Christopher Gaze, Artistic Director of Bard on the Beach. “We’re thrilled to renew our wonderful partnership with BSTRO, an agency that not only shares our values, but consistently delivers outstanding technological innovations for the arts and culture sector.”

“Bard on the Beach is an icon in Vancouver,” explained Kevin Chan, Vice President of Technology at BSTRO. “BSTRO is proud to play our part with this great organization, bringing Shakespeare’s works directly to audiences through this iPhone app – yes, even The Scottish Play.”

BSTRO joins RE/MAX, Car2Go, Sandhill Wines, CKNW, The Vancouver Sun and GlobalTV as a sponsor of the 2012 season. The 2012 Bard on the Beach app is available now in the iTunes App Store.