Splenda came to us with a name known around the world, but a digital presence that was feeling increasingly fragmented. With an expanding product line, a growing presence in the culinary world, a professional relationship with nutritionists and dieticians, and an ongoing dialog with the science community, Splenda was simultaneously speaking to dozens of different audiences — without a unifying web presence to unite all its communications. To remedy this, Splenda came to BSTRO.
We designed the new Splenda.com to be laser-focused on sumptuous food photography. To invite visitors to explore the culinary possibilities of delicious lower sugar breakfasts, snacks, lunches, dinners, and desserts, our in-house photographers and food stylists created an entirely new library of images for Splenda’s library of 600+ recipe pages.
The new Splenda.com did more than unite a fragmented family of websites: It presented Splenda in a whole new light. United, cohesive, fresh-faced and airy, our new site celebrates the future of Splenda.
The Numbers
“BSTRO team was incredibly collaborative and an absolute pleasure to work with. I would recommend them to any brand looking for guidance, creativity, and solid execution in the digital space.”
We helped Pranin draw a new audience using customer-focused content, while driving sales with a new eCommerce website.
